The next stage of our design project, we were asked to create a logo. With this particular media, I felt we had the most creative freedom, and found myself becoming very excited for this part of the project. Moreover, when we were shown examples for logo's I realised how closely this was relating to films, which is the subject I study alongside Media. Additionally, we were given one two weeks to complete our album cover, and practice using Adobe Programmes such as photoshop, however, for the logo we were given three weeks, with the final poster piece, just one. It was evident through this that the logo was the most important stage of the portfolio.
The first website we were directed to for research was '
Last Exit To Nowhere' which exhibits a variety of very exciting and interesting t-shirts which present innovative and creative film logo's. Here are some of my favourites:
These are two designs for Jaws (1975) by Steven Spielberg. The first is a animated version of a very popular and suspenseful scene in the film. I like the use of colours for the sea and the use of the silhouette of the boat. Additionally, I think the view point here works well to show the difference between the predator and the victims.
The second is from the same film, and is a logo for 'Amity Island' which is, in the film, a bit of a comedy aspect, as the town is continously represented as peaceful, as you can see here. 'Clear Skies. Gentle Surf. Warm Water.' which further increases the tension of the shark attacks. This image captures that perfectly.
This third image is a high school t-shirt from the movie Back To The Future (1985) by Robert Zemeckis. I like the colours used, and the fact that it is a logo for a school that has no real relevance to the film or to the plot, but simply, resembles something from the film.
The website showed me how created I could be with the logo design, and implied how I didn't have to choose an obvious logo for an obvious film, but could be completely original and creative.
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