Logo Concept Design.

I began sketching up some concept ideas with my favourite idea, which was 'Andy's Toy Box'. I felt as though this was such an obvious idea when considering a logo for Toy Story, and one that had many possibilities. So I decided to get them on paper whilst they were fresh in my head. The first thing I did was draw out the basic title in the recognisable, colourful font of Toy Story.

Here is some more of my sketches:

In these sketches I began developing some concept art, and tried to make a basic vision of my logo. I additionally began to sketch out various font types to use around the border of the logo. 

The next day I began to sketch further concept art:

I added some colour the next day and began to identify my colour scheme. Furthermore, I looked my closely into the characters. Specifically at the details of their outfits, the colours I will have to use for them and so on. I distinguished a background for my logo with the famous toy story sky wallpaper which features in all three films. I went on to design two of my favourite concepts beside each other. 

This is how they turned out:

I posted this photo and put this to a vote on a iPhone app called 'instagram' in an attempt to get some feedback from my friends and followers on my work. A lot of people wrote that they prefered the characters from the left image but the font from the right, as it stayed true to the initial brand image. So I combined the two and finalised with this: